One of the best ways to solve this situation is to write captivating headlines that are targeted to your users. Showing them that your site is worth their time.
Research suggests that visitors decide if they are going to stay on your site in the first eight seconds. This is fast and your need to have something that stands out and grab there attention. Good headlines can do this.Here are some tips for writing headlines that will help your retain visitors.
Include your paid keyword in the headline.Your visitors have been drawn to your site for a reason and they arrived there by using keywords. You should place those keywords in your titles to reassure your visitors that they will find what they are looking for.
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Source: http://www.thmg.com/seo-tips/home-internet-business-seo-tips-for-writing-effective-headlines/
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