বুধবার, ৩০ জানুয়ারী, ২০১৩

Backstage Acquires Music Promotion Startup Sonicbids For $15M+ To Build A LinkedIn For Creatives

sonic-bids-logoIf you're an independent band, or actor, or clown, or really creative of any stripe, you're probably looking for a gig. But try as you might, finding that gig is tough. But what if there were a platform that gave creatives their very own LinkedIn or CareerBuilder? In a down economy, where millions are struggling to find regular work, any site that helps musicians connect with gigs at places like SXSW, Bonnaroo or MTV, or helps actors, dancers and performers line up spots in film, TV and beyond, is a step in the right direction. That is the reason why, in a deal backed by Guggenheim Partners, Backstage decided to shell out about $15 million to acquire the Boston-based Sonicbids. For those unfamiliar, Backstage (besides being a place that I'm not allowed) is a 50-year-old entertainment industry brand known for publishing a weekly trade rag and bimonthly industry directory/digest, among other things. Essentially, the company's goal is to help those working in the performing arts connect with casting directors, job opportunities and career advice.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/_U2kJGbtYcs/

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